Trade news
Welcome to the latest National Book Tokens news and updates for booksellers. Scroll down for news about our products, services and campaigns, or read our latest retailer newsletters.
Our latest emails:
Our latest news:
Introducing our 2026-27 gift card collection
New designs. New reasons to buy. A book token for every reader.
Your updated Bookseller's Guide is in the post, with all the information you need to make the most of National Book Tokens in your bookshop.
Included with your guide, you'll find more information about this year's new designs, and some seasonal essentials! Plus, don't miss your new pre-paid envelopes for returning paper vouchers.
If you haven't received your guide by the end of September, please get in touch to let us know.
Order all our new gift cards online along with the rest of our range and point of sale materials: there’s truly a gift for every reader and every occasion.
Don't forget: you can download digital banners for your website and social channels to tell your customers that you sell and accept National Book Tokens. Banners are available in English, Irish, Scottish Gaelic and Welsh.
Order gift cards and POS
New: we've got your paper voucher return costs covered
Introducing pre-paid envelopes for your paper voucher returns.
We've listened to your feedback and made it easier for you to return any paper vouchers that you redeem – at no cost to yourself.
We recently sent a mailing to all independent bookshops which included two free postage-paid envelopes, alongside this year's updated Bookseller's Guide to National Book Tokens and information about our new gift cards and Christmas ordering.
If you redeem any paper vouchers, just put them and a completed exchanges form into one of these pre-paid envelopes. You can then just pop this into a post box, or hand it in at the counter of your local post office.
Please note:
We can only provide 2 envelopes per bookshop, per year. As such, please send your paper vouchers in 6-monthly batches.
Please ensure the envelope weighs no more than 100g (UK) or 50g (Ireland).
You can download the exchanges form from our Bookseller Zone under 'Help and resources'.
If you didn't receive your free envelopes, please get in touch at egiftcard@booktokens.co.uk.
Return your paper vouchers in 3 simple steps
- Download, print and complete the exchanges form.
- Insert this and your redeemed paper vouchers into the envelope (but keep the token/voucher stubs if there are any).
- Pop your envelope in the post, ensuring it weighs no more than 100g (UK) or 50g (Ireland).
Download the exchanges formContact us

Help your younger customers win £250/€250 to spend on books!
We're helping students and young people write their next chapter – with the chance to win one of five £250/€250 National Book Tokens.
We're asking book lovers to n?????ominate someone special and give them the opportunity to choose the books that will help them on their next adventure.
Download free banners to share on your social channels, and send your customers to nationalbooktokens.com/student-books to enter.
Download banners
Find out which schools won £1,000/€1,000 for their libraries
Our annual competition gave schools across the UK and Ireland the chance to win £1,000/€1,000 in National Book Tokens so they could rebuild their libraries and encourage reading for pleasure.
The five winners were announced this autumn, with all the prize money being spent with their local bookshops.
Meet the winners
We've made some changes to National Book Tokens Local, our free email marketing platform for booksellers
Here's what you need to know
We're pleased to let you know that we've made a range of improvements to National Book Tokens Local, your free email marketing tool, with even more upgrades coming soon.
These changes are designed to give you more control, make managing listings easier, and help more local book lovers discover your bookshop.
Download our simple guide to the changes that you can expect to see when you next log in to your Bookseller Dashboard, including:
- Clearer data about how customers are engaging with your bookshop and listings
- A simpler listings process
- New: send reminders
- No more duplicated descriptions
- A 'news' category for your bookshop updates
- More help and inspiration
- Greater visibility for your listings on the National Book Tokens stockist search
Take action if you have live listings
Please note, we've removed the confusing start/end/expiry dates from listings.
If you have live listings, please log in as soon as possible and go to 'My Bookshop Listings' to add detail to the new date/time field, which you'll see below the field for your listing name.
It's also a great opportunity to clean up any old events!
Not yet using National Book Tokens Local?
It's easy to get started – just register with your Booksellers Association account number (GLN) and email address, and start uploading your events and offers!
How does National Book Tokens Local work?
- You upload your events, offers and updates.
- We send an email to our book-loving subscribers who live near to your bookshop.
- Our email lands in local book lovers' inboxes, and your listings also appear on the National Book Tokens and Books Are My Bag websites.
Plus: each month, we select a bookshop that's been making brilliant use of the platform to be crowned our Bookshop of the Month, winning a luxury food and wine hamper and promotion to 90,000+ followers across National Book Tokens' social media channels. Could you be next?
"National Book Tokens Local helps us to showcase all that we're doing [...] it's easy to use, and often results in bringing new customers to our shop."
- Fleur, Sevenoaks Bookshop
"We love to shout about all of the things we do and so having access to the much wider demographic of National Book Tokens customers [through National Book Tokens Local] has been invaluable to our business in spreading
the word!"
- Leanne, Bookbugs & Dragon Tales
New users: Get startedExisting users: Log inA guide to the changes

High Five for independent bookshops 2026
Our popular promotion returned this summer, with independent bookshops across the UK and Ireland rewarding their loyal customers with free £5/€5 National Book Tokens.
What is High Five for Bookshops?
High Five for Bookshops is a national e-gift card giveaway that aims to give indie bookshops a very tangible way of rewarding loyal bookshop customers, as well as driving footfall and repeat custom.
Independent bookshops who sell and redeem National Book Tokens receive a book of 100 vouchers. Each voucher includes a unique code which lets the recipient claim a free £5/€5 e-gift card using a form on the National Book Tokens website. We send their e-gift card (funded entirely by us!) which they can then bring back to spend on more books. These e-gift cards are redeemed in the same way as all our gift cards, and will appear on your monthly statement as normal. The kit also includes a poster and some fun stickers to give to younger book lovers.
How should I give away my vouchers?
The £5/€5 e-gift card is intended as a free gift for your customers. It's entirely up to you how you decide to give them away, but here some ideas. You could give vouchers to…
… your most loyal customers
… attendees of your events or members of your book group
… customers signed up to your loyalty scheme
… a hand-selected group of your favourite customers as and when you see them
… customers at random by hiding vouchers inside books
… winners of prizes
… customers who place orders with you.
The promotion celebrates independent bookshops and the book lovers who shop in them, driving footfall and incremental sales over the summer and beyond.
How can I promote my giveaway?
Depending on how you're giving away your vouchers, you may want to share updates and information instore, on your social channels and/or on your website. We've created shareable banners and printable posters, in English, Welsh, Scottish Gaelic and Irish, which you can download from Dropbox.
You can also spread the word to local book lovers using National Book Tokens Local, our free and powerful email marketing tool. If you haven't already registered and would like to know more, just get in touch with us at marketing@booktokens.co.uk
For full information, view our Frequently Asked Questions. You can also find out more about making the most of your promotion instore at the BA Learning Skills Hub - just search for 'High Five'.
If your free High Five POS kit and vouchers haven't arrived, or if you have any questions, get in touch with us at marketing@booktokens.co.uk.
Download banners and postersFAQsBA Learning Skills HubContact us

Order our new flyer to promote National Book Tokens to local schools
We've created a handy new flyer for you to give to local schools. It includes all the key information about the bespoke National Book Tokens available via your bookshop, as well as telling schools just why their local bookshop is the best place for all their reward solutions.
If you'd like to order copies for your shop, please email our customer service team. You can also download a digital version to share by email.
Please note: at present, this flyer is intended for UK bookshops only. If you're an Irish bookseller please get in touch if you'd be interested in a flyer for your bookshop.
Download as a PDFOrder copies
